Thursday, July 20, 2006

Social Bookmarking and Tagging

1. Social Bookmarking and Taging

Social Bookmarking and Tagging have been the subject of
discussion in a number of online learning forums for a number
of months.

Before the advent of Web 2.0, our only option for bookmarking
a website or blog was to use our browser's bookmarking facility.
With this facility you could add bookmarks randomly or "tag "
them by assigning them to a specific bookmark folder you

The disadvantages of this private bookmarking approach were
that no one else had a access to your "favourites" and sometimes
when you changed or upgraded your browser you lost the lot!

As the name "social" bookmarking suggests the facility now
exists to store your bookmarking on public sites to enable you
to retrieve it whenever you want and to also make it accessible
to others.

When you store your bookmarks on one of the social
bookmarking sites you have to "tag" the bookmark with a
descriptive label (like you did with your browser folder),
so that you can find it in future and so that others can have
access too.

What emerges are organic communities of interest that
coalesce around a "tag" (and this is the real "hook" for online
learning networks).

Many people are using tags for their blog entries (see
below). You can use external tagging (by linking to social
bookmarking sites) and/or internal tagging (by linking
internally to related topics in your blog). Stephen Downes,
for example, uses internal linking extensively.

2. Social Bookmarking Sites

Some of the more common social bookmarking sites are:

* - the favourite among bloggers; it was the
pioneer and is now owned by Yahoo.

* Furl

* Digg - focuses on technology news; uses submit stories
(links) for review by users whose votes determine placement
of the story.

* Yahoo's Web 2.0

* BlogMarks

* Technorati - major player; it combines content from
bookmarked sites with blog posts; used extensively in
Internet marketing and e-commerce.

(Technorati is also a site that you can ping to let them know
that you have updated your website or blog).

3. Tagging for Traffic: Internet Marketing and

While social bookmarketing and tagging are in their relative
infancy within the online learning community, their use is
exploding in the areas of Internet marketing and

The reason behind this is that tagging generates traffic
both from the social bookmarking site and from the search
engines. For example, your page ranking in the Google
search engine is improved if you have reciprocal links
with higly ranked sites like Technorati.

So now we have the emergnce of tagging optimization
alongside the established practice of
search engine optimization.

Lisa Ann Ginger, research assistant for a leading Internet
marketer, has produced a free, 9 page pdf document to
explain the basic approach to using tagging to get traffic
to your website or blog:
Tagging for Traffic:
Take Back Control from the Search Engine Monopolies

(Yes, the top Internet marketers have their own research
assistants, web traffic analysts, copywriters, programmers,
admin staff and forum moderators/help desk coordinators.)

Lisa has also written a more comprehensive e-book on
tagging for traffic that is for sale via Clickbank:
Tagging Secrets: How to Flood Your Sites with Traffic
on Demand

4. Visual Social Bookmarking

A relatively recent development in the area of social
bookmarking is the emergence of public sites that accept
visuals (screenshots or single images). The approach to linking
images to bookmarks ranges from showing a screenshot of the
bookmarked site (e.g. Blinklist) to letting the user add a single
image along with the bookmark (e.g. Kaboodle).

Of course, online shopping merchants quickly caught on to
the power of visual bookmarking to display their products
and generate traffic to their websites.

The potential of marketing online learning via
visual social bookmarking is relatively unexplored.

If you want to know more about visual social bookmarketing
sites and/or their application to online marketing and online
shopping, you can download the June 2006 issue of the free
Affiliate Classroom Magazine which has an article titled:

Online Shopping Meets Social Bookmarking
by Katalin Torok

The tags for this posting (both external and internal are given

PS: if you want the relevant html code please email me.

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Wednesday, July 19, 2006

Success University: Self-Funding, Online Personal Development

Success University represents a new wave in online learning - the
self-funding, personal development program.

The basic concept is that you earn while you learn. You can earn

an income by promoting the Internet-based program that
provides your learning and tuition. The income from your
promotions not only defrays the costs of your training and
tuition fees but also creates an ongoing income.

Students of self-funding, development programs become affiliates

or associates of the training provider.

Self-funding, development programs have emerged in areas such

as language teaching and IT training.

Success University is the premium, self-funding, personal
development program at the moment because of the breadth of
its offering, the quality of its faculty,the multiple methods of
delivery, its guided training program and the income potential

The core features are as follows:

* online personal development education via streaming audio

and video, recorded conference calls, automatic e-mail lessons,
e-books, downloadable workbooks, live conference calls with
leading experts and an electronic library.

* a faculty of the world's leading experts in personal development

such as Robert Allen, Denis Waitley, Lisa Jeminez, Jim Rohan, Zig
Ziglar, Asha Tyson, Tony Alessandra, and Patricia Fripp

* an affiliate program incorporating online marketing tools and

training by leading Internet marketers

* a multi-faceted commission payment system on multiple


This is the direction global education is heading in. Many US

universities, and even niche colleges offering online education,
are using affiliates to help market their programs. The commission
offered in these cases is considerably less than that offered by
Success University. The usual method to pay affiliates in the
education industry is on the basis of pay per lead (PPL) , pay per

click (PPC) or pay per enrolment.

What we are seeing is the intersection of online learning

and Internet marketing and this trend will accelerate given
the incessant innovation in Internet marketing and affiliate
marketing that is occurring at the moment.

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